Nine honest questions about your numbers, your value, and your nerve. Get a pricing confidence score, a rough read on how much you may be leaving on the table, and the one spot to fix first — before your next quote.
A bad month is loud. You feel it. Underpricing doesn't make a sound — the work still comes in, the calendar still fills, the deposits still hit. The money you're missing never shows up as a number you can see, so it never gets fixed.
And it compounds. Price 15% under where you could be, and you're not just losing 15% — you're working harder for it, attracting the most price-sensitive clients, and funding your own discount out of the profit that was supposed to pay you.
This check finds out whether that's happening — and roughly how much it's costing. Two minutes.
Answer for how things actually are today — not how you want them to be, and not your best week. Each question scores 0 to 3. Be honest; the estimate is only as good as your answers.
Some of your answers are classic underpricing signals — not knowing your margin, copying a competitor's price, discounting on reflex. The more of them you have, the more headroom you probably have.
Enter what this offer or service brings in per month. We'll show what a price correction in your range would add — assuming your customers stick.
Three pillars hold your pricing up: know your numbers, price on value, and hold the line. The hotpink bar is the one dragging your confidence down — that's where the work goes.
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Nine questions, three each across the three things that decide whether your price holds up: knowing your numbers, pricing on value, and holding the line. Each answer is worth 0 to 3 points, so the check tops out at 27.
The underpricing estimate is a separate read. It counts how many answers landed in the bottom half — the classic "leaving money behind" signals — and turns that into a rough percentage range. It's deliberately a range, not a single number, because it's a directional gut-check, not an appraisal of your business.
The honest move after this: pick one offer and test a price increase on the next three new prospects. Real-world reaction beats any estimate — including ours.
The check is the same for everyone. Where underpricing hides is not — here's where to look first by the kind of business you run.
Underpricing survives because it's comfortable. Here's how it hides — and why each one quietly costs you.
A full calendar feels like proof your price is right. It's often the opposite — you're full because you're cheap. Busy and underpriced is the most exhausting place to be: maximum work, minimum margin.
"What if they say no?" sets the price before the calculator does. So you shave it to feel safe. But a price set by fear protects your nerves, not your business — and the client never knows what you almost charged.
Copying their price assumes their costs, their volume, and their strategy are yours. They're not. The competitor you're undercutting may be losing money too — now you both are.
The first whiff of hesitation and you drop the price to save the deal. That trains every future client to push — and tells this one the first number wasn't real. Hold, restate the value, and let silence do the work.
The price you set as a beginner is the price you're still charging as a pro. Costs rose, skill rose, demand rose — the number didn't. A small annual increase, on a schedule, isn't greedy. It's maintenance.
This check is a proxy. The real test: name a higher price out loud to the next three new prospects and watch what happens. If all three say yes without blinking, you were underpriced — and now you know by how much.
This is Day 23 of 120 free drops inside the Sidekick Summer Slam. One marketing or operations tool to your inbox, every single day from May 8 → September 4.
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